For More Information,
IH+HS Booth N7830
Q&A with Lauren Greenwood, YouCopia President
What is YouCopia and what was the inspiration behind it?
YouCopia is a feeling of happiness when things are going your way. We make storage and organization products that help people experience little wins as they move about their daily routines. In 2007, we started selling a spice organizer called the SpiceStack®. Not only did consumers love it, but they felt pride in being more organized. That inspired us to create more products to deliver a “woo hoo” feeling.
What makes YouCopia organizers different?
YouCopia products go beyond the basic bin. Our organizers can be customized to fit different needs and spaces, without any installation. We have adjustable dividers, tiered shelving, modular sizing and other smart features that help consumers organize things exactly the way they want. We know many people don’t enjoy the process of organization, so our products do the work for them.
What are the new products being introduced at the 2019 International Home + Housewares Show?
We’re excited about our new line of UpSpace™ products that feature adjustable shelves to maximize vertical storage of dishes and glasses, water bottles, kitchen wraps and boxed items. We’re showing our new ShelfBin™ 4-Tier Divided Bin and ShelfSteps™ Expandable 3-Piece Set for pantry organization. There are some exciting updates and expanded versions of popular YouCopia items too. You can see it all in Booth N7830.
Why is being a woman-owned business important to you?
We’re proud that YouCopia is a WBENC-Certified Women’s Business Enterprise. We need women entrepreneurs because we need better representation in businesses that are solving everyday issues. The current political and cultural climate is empowering women to not only have their voices heard, but also act as strong leaders and industry disruptors.
Would you say that your organization products appeal to neat freak personalities?
Life is wonderful and busy and messy. Most people don’t want to spend a ton of time or money making everything perfectly organized in rainbow colors. We have a running joke that YouCopia’s organizers are for the professionally disorganized. Marie Kondo already has a game plan. The rest of us need a little help.
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